picture of lotion bottles and a hand trying lotion

New products aimed at the “middle aged” woman seem to pop up everyday. Are they hip or hype?

As the conversation around perimenopause and menopause becomes more commonplace, it seems that so do products geared specifically towards women in midlife. I tend to be skeptical about all the items that I have seen pop-up and have tried some myself.

Better Not Younger was a product I tried last year. Toted as the “hair whisperers who create products for the accomplished woman in her 40s and beyond.” And created for “The woman whose skin and hair may have changed, but whose confidence, style, and sense of self get better every day.” Hmmm…. great marketing. I took the bait. I had the shampoo and serum. The shampoo was nice, but I really didn’t see the results that warranted the high price. I also bought their serum, but never found a rhythm to put it on every night as directed. Sorry, just too much work.

The Good Patch is a patch aimed at cooling us off. It boasts 15mg premium hemp extract, black cohosh, & menthol that supposedly keeps one cool for 12 hours. I am not sure how it works, I have not tried that one. I rely on Saje’s Peppermint Halo roll-on for cooling relief. My sister gave me a collection of Saje’s essential oil roller balls and this one, rolled around my hairline and neck has done a wonderful job of cooling me down.

The Pause Hot Flash Cooling Mist, which has gotten really good reviews on Amazon, with 74% of buyers giving it a 5 star review.

Sill another hot flash related product that seems to also have some promise is the Embr Wave Bracelet that claims to allow you to cool of OR warm up with a touch of a button. It is not marketed as a product for hot flashes, but is marketed as a personal “thermal companion” allowing you to be able to trigger cooling or warming sensations in your body. It is pricey at $299, but if it lasts for a few years then this may be something to look into.

Korres has recently launched a few skin products aimed at specifically menopausal women. Their Meno-reverse deep wrinkle concentrate claims to be specifically designed for the needs of menopausal women. They launched on the Home Shopping Network recently. I am not sure how the product is different from any of the anti-aging products we are bombarded with and they have yet to have a review posted, so I am curious to see how the product is – I like the Korres brand, so I hope they don’t disappoint. This is one I may have to order to try (it is pricey though $50 for 1oz.)

I also tried Albertini International’s line. I got their Did You Mist Me mist and the Rough Love exfoliator. Their tag line is: “Beauty solutions for women old enough to know and young enough to care.” Don’t you love all these great ways they advertise to us???!! Um, they were ok, again nothing special that I would make me say “nothing worked in midlife until I found this…”

What products have you tried that has made your middle-aged self jump for joy? I am sure there are ones out there that are fantastic. So far, I have found a lot of bark, not a lot of bite.